Soon, your customers will stop carrying their physical wallets. Their cards, money and coupons will be stored in iPhone Wallet, Google Wallet or Windows Wallet. As digital wallets evolve, consumers will abandon retailer and restaurant apps at an even higher rate than today.When you launch an app, you struggle with user adoption because there are over 1 million apps available; there isn’t enough incentive for users to download and keep your app on their phones. It’s also expensive to update apps, which is necessary as technology evolves. With digital cards in digital wallets, you get all the benefits of apps without the technical, marketing, and financial challenges of creating and maintaining your own.The digital card market is growing fast. Three years from now, all major brands will have a presence in digital wallets. Now is the time for you to start thinking about where you fit in the digital wallet world. You can experiment, test various promotions, and build a relationship with your customers now.
McDonalds, Costa Coffee and Ikea have done a fabulous job of achieving this in the past few months. Don’t wait for the digital wallet market to become crowded and difficult to penetrate. Start building relationships now!Our company, Mobile Matters, is on a mission to help retail chains of all sizes build relationships with their customers using digital wallets — without apps. To learn more about Mobile Matter’s platform and how we are helping retailers build personalized, data driven, and easy-to-manage relationships with their customers, you can email us at [email protected] or call +201012711188.