How We Can Help!

Growth and change are two realities that no business can afford to ignore. Sustainable strategies that help your business innovate and grow while reducing costs and leveraging talent are just as essential as having the agility and creativity to respond to rapidly changing environments.

By taking time to understand your business and the issues and challenges you are facing, our consultants use local insight and global knowledge to help you challenge conventions, introducing and delivering strategies that work specifically for you.

Our clients look to us for the ability to implement the ideas we present. They expect excellent performance that draws upon our breadth of industry and service experience. Simply put, we provide our clients with world-class solutions  generating tangible and measurable results.

Integrating Mobile into Your Marketing Plan

With the ever-increasing number of smartphones entering the market place on daily basis & with the new algorithm that Google introduced earlier this year; integrating mobile into the marketing mix is not a luxury anymore.

There are many tools to use in integrating mobile into your marketing campaigns – To start with, a mobile optimized site is a must, the new and improved SMS Marketing tools, Mobile Digital Wallet marketing, as well as QR Code and NFC. Each of these can be used independently but work better as part of an integrated campaign.

Mobile Optimized Websites

WebsiteWe view the world differently, through the screens of mobile devices. It is imperative that you plan for your mobile site first and foremost which will allow your prospects to find you online. Consumers are frequently assaulted with promotions, deals, and various marketing messages. That’s why it’s important for potential prospects to have an exceptional user experience. A mobile website will have improved functionality, usability and speedy loading times.

SMS Marketing

SMS copyShort Messaging Service has proven its here to stay for many years and is probably the only way businesses know how to reach their prospects on their mobile screens. SMS marketing can be used in a number of ways: to send out bulk messages, by street name, location-based, filter by gender, mobile type or even bill amount. Great care has to be given to the message – make very good use of those 160 characters – as well as timing & frequency.

Mobile Digital Wallet Marketing

Mobile Wallet copyIt’s important to provide your existing customers with incentives to continue using your product or services. Mobile Digital Wallet Loyalty programs allow the business owner to provide these incentives directly to their mobile lock-screen. Are you looking to reach consumers and entice them to visit your establishment? Start the mobile wallet program with proximity based solutions for your customer to instantly get a relevant and engaging message that will generate positive ROI.

QR Code and NFC Marketing
NFC copy

These are codes and small programmable chips provide a seamless link between offline and mobile advertising. QR Codes can be printed everywhere (flyers, newspaper and magazine ads, business cards, posters, can also be included in emails to encourage more people to scan them posted on social media or etc.) and NFC tags can be added to these mediums as well (except for online media). This provides your offline advertising media with a modern and interactive feel. When NFC tags are tapped, the user will be directed to specific content or encouraged to download a virtual business card or a discount coupon.

Tap-to-call, tap-to-map, visit social media property, mobile payments/stores (coming soon to Egypt), text boxes, image boxes and a lot more are available features for mobile optimized websites. Important note: mobile websites can compete with mobile web apps (or any native app) on functionality, availability and price.

Each of these techniques can be utilized independently quite well, yet the power of integrating them all (or some) in a mobile-driven marketing plan is simply a necessity.