Complete Mobile Marketing Solutions
With ever increasing number of smartphones entering the market place on daily basis & with the new algorithm that google introduced earlier this year; integrating mobile into the marketing mix is not a luxury anymore.
There are many tools to use in integrating mobile into your marketing campaigns – To start with, a mobile optimized site is a must, the new and improved SMS Marketing tools, QR Code and NFC, as well as Mobile Digital Wallet. Each of these can be used independently but work well as part of an integrated campaign.
Mobile Optimized Website
We view the world differently, through the screens of mobile devices. It is imperative that you plan for your mobile site first and foremost which will allow your prospects to find you online.
Consumers are frequently assaulted with promotions, deals, and various marketing messages. That’s why it’s important for potential prospects to have an exceptional user experience. A mobile website will have improved functionality, usability and speedy loading times.
Short Messaging Service has proven its here to stay for many years and is probably the only way businesses know how to reach their prospects on their mobile screens. SMS marketing can be used in a number of ways: to send out bulk messages, by street name, location based, filter by gender, mobile type or even bill amount. Great care has to be given to the message – make very good use of those 160 characters – as well as timing & frequency.
QR Code and NFC Marketing
These are codes & small programmable chips providing a seamless link between offline & mobile advertising. QR Codes can be printed everywhere (flyers, newspaper, magazine ads, business cards, posters, be included in emails to encourage more people to scan & posted on social media etc.) and NFC tags can be added to these mediums as well (except for online media). This provides offline advertising media with a modern and interactive feel. When NFC tags are tapped, user will be directed to specific content or encouraged to download a virtual business card or a discount coupon.
Tap-to-call, tap-to-map, visit social media property, mobile payments/stores (coming soon to Egypt), text boxes, image boxes and a lot more are available features for mobile optimized websites. Important note: mobile websites can compete with mobile web apps (or any native app) on functionality, availability and price.
Mobile Digital Wallet
It’s important to provide your existing customers with incentives to continue using your product or services. Mobile Digital Wallet Loyalty programs allow the business owner to provide these incentives directly to their mobile lock-screen. Are you looking to reach consumers and entice them to visit your establishment? Start the mobile wallet program with proximity based solutions for your customer to instantly get a relevant and engaging message that will generate positive ROI.