Why Mobile Matters
Mobile is arguably the closest you can get to a consumer. Mobile devices are always with us, and always connected.
The “Physics of Media” indicate that the new channel has the biggest advantage. The rise of smartphones are creating smarter consumers while creating opportunity for smarter marketing.
Mobile earned 19% increase in Egypt consumer media consumption share in just 1 year while TV lost 8% of the share.
Your customers are now mobile. Proof? 60% of online devices are now smartphones or tablets.
On average, smartphone owners spend 58 minutes daily on their phones.