Why Mobile Matters
Mobile is arguably the closest you can get to a consumer.
The “Physics of Media” indicate that the new channel has the biggest advantage.
Mobile earned 19% increase in Egypt consumer media consumption share in just 1 year while TV lost 8% of the share.
Your customers are now mobile. Proof? 60% of online devices are now smartphones or tablets.
On average, smartphone owners spend 58 minutes daily on their phones.